Search Engine Optimisation (SEO) as you are probably aware, is the process of increasing visitors to your website by ensuring your site is ranked highly by search engines such as Google, ideally appearing on the first page when searching for your industry, business name, product or service.
It’s a hotly debated topic and has been the subject of scammers offering quick-fix solutions to put you on page one. The elusive page one goal and art in achieving this has earnt SEO something of a ‘witchcraft’ reputation.
As with any industry some dodgy practices in the history of SEO and aforementioned scams have left many businesses out of pocket and even blacklisted by Google.
Knowing the basics of SEO and where to begin will help you and your business avoid hiring the wrong people and having to clean up the mess or start afresh!Continue Reading