A guide to athlete sponsorship

Mens K1 200m at Penrith Regatta Centre 2017

A guide to athlete sponsorship

A guide that explains how athletes can approach companies asking for sponsorship, and how businesses can leverage sponsorship to their advantage.

I am writing this blog because I had a great question come in from a professional athlete who wants to know how to use social platforms to gain sponsorship. This question came about because he wanted to know if Instagram is enough to be gaining attention from potential sponsors, or whether he should create a website with a blog and generate attention this way.

And it’s a great question because when it comes to personal brands and when it comes to leveraging that personal brand for sponsorship and understanding where and how to play is so important. I would recommend that the first thing you do is to put yourself in the eyes of the potential sponsors. So, I would like to start by touching on this from the perspective of the potential sponsor.

Continue Reading

How to build an online following

Building the right type of following

Building The Right Type Of Following

I am often asked, “how do I build my following with the right type of people?”.

ENGAGMENT, ENGAGMENT, ENGAGEMENT! 

That is hands down, the best and most cost-efficient way of growing a really great following and an authentic following.

How do I do this?

By engaging with others. This means going out and reaching out to the type of people who you want to follow you, and engaging with their content. By observing their content, engaging and starting conversations with your perfect audience, that’s ultimately the best way to build your following.  Yes, it does take time. Yes, it’s hard work, but who cares when it comes to the fact that it’s free, it doesn’t cost anything to sit there and make some valuable and fair comments to the sort of people who you’d love to follow you.

Continue Reading

how to effectively hashtag

Are Hashtags Out Of Date?

Are #Hashtags Out of Date?

The short answer is no. But I would like to elaborate as this is a trending question that I am constantly being asked. I believe this question has been raised because of the people that seem to abuse hashtags and use 20+ on every post, with tags that aren’t even relevant to their photo, which is ruining the user experience of hashtags all together. 

Hashtags are really important for finding a theme that is trending or creating a way of following your content or allowing users who are primarily on Instagram to follow your content. Hashtags could be used obviously on Twitter, Instagram and Facebook but where we see the most prolific use of them and the best use of them is on Instagram.

Continue Reading