The key to creating content that will be valuable to your perfect customer

engaging with customers

The key to creating content that will be valuable to your perfect customer

In my next blog I aim to answer a question that came in from a local business owner, Laura, who wants to know what type of content she should be posting to enhance engagement from her target audience. 

“I’ve read everywhere that I should publish content that is valuable for my target audience. But it seems that what is valuable to my target audience is not really connected with services offered by my company. So, what should I publish on the company’s page?” – Says Laura, a start-up business owner.

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how to overcome marketing mistakes

1 Key Strategy I Teach My Clients To Overcome The Common Marketing Mistakes Businesses Tend To Make

The 3 common problems in business…

When I wrote my book ‘I Just Want It To Work, A Guide To Understanding Digital Marketing And Social Media For Frustrated Business Owners, Managers and Marketers’, I researched over 40 businesses ranging from around the $600,000 in revenue mark up to just over $600 million in revenue. And what I found so interesting was that regardless of the size of those businesses, whether they’re at the smaller end of the spectrum or at the larger end of the spectrum, they had three problems in common.

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is your business on linkedin

Is Your business on LinkedIn?

Is your business on LinkedIn?

In this blog I want to talk a little bit about LinkedIn and I want to preface this conversation by saying if you’re still wondering if LinkedIn is a channel for you, or another platform that you should be using, then the easiest way to answer this question is, you’re mad if you’re not using it.

I still hear of people that are fearful or concerned about putting themselves on LinkedIn. I know people who tried it in the early days and they didn’t like the fact that they’ve were befriended or ‘linked’ by people requesting to connect with them who they didn’t know. If you don’t know them, don’t connect with them. It’s that simple. People are becoming more and more savvy when it comes to the use of LinkedIn and I think that we can all appreciate the benefits LinkedIn presents as a networking platform for businesses.

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What’s The Best Time To Advertise?

What’s the best time to advertise?

I love this question because it actually allows us to dive into our audience and dive into the data to help make better decisions about the choices we make when it comes to our marketing objectives.

Anyone that knows me and has done business with me, and my clients will all attest to the fact that when I talk, I want to use data to make decisions and recommendations. I don’t like assumptions, I don’t like opinions, everybody’s got one of them. What I like is looking at what is actually happening out there, knowing and understanding exactly how my audience behaves so that I can make better decisions and use the data and information to direct and govern what I do when it comes to my marketing, digital and social objectives.

So, when it comes to advertising, and let’s just say your objective is primarily around Facebook and Instagram advertising, the best thing you can do is firstly go into your insights, on Facebook and Instagram and you’ll actually be able to go through and see your audience. Here you are able to see not only the demographics of your audience, but you can actually see when your audience is online.

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