What are the three biggest trends for social media in 2018?

I would like to start this blog by noting that each of the social media platforms available all have their own features and benefits, each with the attention of a different type of demographic.  Obviously, the dominating platforms are Facebook and Instagram, with Snapchat on the rise,  and from a professional perspective, LinkedIn.  But the three I believe your business or personal profile should focus on are  Facebook, Instagram and LinkedIn. And within these different channels or platforms, I want to highlight the different features that you should be taking advantage of in 2018.

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“Whats the best ratio of content for my social media page?”

When posting on your social media page for your business, it can be hard to know exactly what to be posting. I often get asked “what’s the best ratio of content to be posting on my social media feeds”, in particular Facebook and Instagram we’re talking about here. Now, this is where you need to focus on your audience, and start to think about what’s going to appease them the most. Once you get a really clear understanding of who your followers are, who’s engaging with you and why they’re engaging, you can help improve that content ratio. We see, for instance, on some sites people are there because they want benefits, they want discounts on products, they want to know what new products are coming out, they want to know what sort of stuff you’re stocking, so they’re happy to be sold to and the ratio of sales can outweigh content that is to educational or entertaining.

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