What are the three biggest trends for social media in 2018?

I would like to start this blog by noting that each of the social media platforms available all have their own features and benefits, each with the attention of a different type of demographic.  Obviously, the dominating platforms are Facebook and Instagram, with Snapchat on the rise,  and from a professional perspective, LinkedIn.  But the three I believe your business or personal profile should focus on are  Facebook, Instagram and LinkedIn. And within these different channels or platforms, I want to highlight the different features that you should be taking advantage of in 2018.

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Is your business on LinkedIn?

In this blog I want to talk a little bit about LinkedIn and I want to preface this conversation by saying if you’re still wondering if LinkedIn is a channel for you, or another platform that you should be using, then the easiest way to answer this question is, you’re mad if you’re not using it.

I still hear of people that are fearful or concerned about putting themselves on LinkedIn. I know people who tried it in the early days and they didn’t like the fact that they’ve were befriended or ‘linked’ by people requesting to connect with them who they didn’t know. If you don’t know them, don’t connect with them. It’s that simple. People are becoming more and more savvy when it comes to the use of LinkedIn and I think that we can all appreciate the benefits LinkedIn presents as a networking platform for businesses.

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