There’s a lot of topics in google or even people saying how one should best use Instagram to promote their business. Whilst all of these are helpful, the overload in information can’t make decisions easier in branding your business, especially for start-up business owners.
Continue Reading
In my next blog I aim to answer a question that came in from a local business owner, Laura, who wants to know what type of content she should be posting to enhance engagement from her target audience.
“I’ve read everywhere that I should publish content that is valuable for my target audience. But it seems that what is valuable to my target audience is not really connected with services offered by my company. So, what should I publish on the company’s page?” – Says Laura, a start-up business owner.
What are the three biggest trends for social media in 2018?
I would like to start this blog by noting that each of the social media platforms available all have their own features and benefits, each with the attention of a different type of demographic. Obviously, the dominating platforms are Facebook and Instagram, with Snapchat on the rise, and from a professional perspective, LinkedIn. But the three I believe your business or personal profile should focus on are Facebook, Instagram and LinkedIn. And within these different channels or platforms, I want to highlight the different features that you should be taking advantage of in 2018.
Continue Reading
Are #Hashtags Out of Date?
The short answer is no. But I would like to elaborate as this is a trending question that I am constantly being asked. I believe this question has been raised because of the people that seem to abuse hashtags and use 20+ on every post, with tags that aren’t even relevant to their photo, which is ruining the user experience of hashtags all together.
Hashtags are really important for finding a theme that is trending or creating a way of following your content or allowing users who are primarily on Instagram to follow your content. Hashtags could be used obviously on Twitter, Instagram and Facebook but where we see the most prolific use of them and the best use of them is on Instagram.
Continue Reading
Instagram Tips for Businesses in 2018
In my latest blog I would like to give away 4 tips to enhancing your Instagram to build an authentic following of the perfect audience for your business.
1. Imagery – The Importance of Good Assets
Firstly, if you want to build a really authentic brand on Instagram, the first thing you want to do is get your imagery right! Take your time when doing this, try different types of photos, angles, videos etc. The aim here is to capture the attention of your perfect audience while they are scrolling through their feed. By having really great imagery you stand more of a chance of stopping people while they scroll. On average, you have a 1.2 second window to grab someone’s attention while they are ‘snacking’ on content. So, keep this in mind when you are uploading posts. It is also important that your photos show the personality of the business, and represent your business.
Continue Reading
Your social media feed is an essential tool to your business. It provides the titbits of your daily life to your followers and potential customers. It is a regular opportunity to add your personality to your product or your service.
But doing this on a, sometimes, daily basis can be a strain. To always be the happy, positive person you want to portray when sometimes you’re actually feeling the opposite is a near impossible task. Maybe you lost a client or a good lead didn’t go anywhere. Maybe you just ran out of coffee.
This is where in-app scheduling or software like Hootsuite can be valuable because when you are that happy, positive person you can smash out loads of great posts.
There is another danger though. With social media posts needing to be so regular, it can be easy to lose your personality and become robotic. This can alienate your audience because they feel they are being talked at instead of being talked with.
Continue Reading
Very few people feel completely comfortable on social media. Whether we are conscious of it or not, what we choose to reveal to the online world is a very carefully managed affair.
This is also true of your business. You’re are trying to portray a certain image and a brand that, once you hit ‘Publish’, will be open to public scrutiny.
For some people the challenge and excitement this brings is what they thrive off. For others, the thought of putting your business on social media is enough to send you crawling under your desk. After all it’s become your world, right? It’s too precious to expose it to the ravages and savages online.
Continue Reading
