I just want it to work
The book you’ll never put down
I Just Want It To Work: A Guide to Understanding Digital Marketing and Social Media for Frustrated Business Owners, Managers and Marketers, was written for established business owners and senior managers who are dissatisfied with their current marketing efforts, or who find they are struggling to genuinely understand today’s marketing, digital and social media landscape.
Whilst the core principles of marketing remain, the landscape has changed significantly. Digital and social media have given a voice to the consumer. No longer can marketers or agencies get away with the “Brand Awareness” argument on its own; they need to be held responsible for driving the right strategies to deliver qualified and quantifiable results.
This book will teach you how to use a strategic marketing approach to pull together the pieces of the digital and social puzzle and ensure you not only set the right objectives but that they work for you and your business.
Kevin cuts the bull and talks you through each component in a simple and jargon-free way.
What you’ll learn and master:
- A step-by-step framework for implementing successful digital marketing strategies
- Which strategies will be most effective for your business
- Understanding and setting of objectives
- Developing and executing a budget
- Measuring your ROI
- How marketing principals translate across industries